The Kurrent is a modern creative studio at the intersection of outdoor culture, storytelling, and product design.

Founded by outdoor industry marketing leader Kyle McCann, The Kurrent partners with outdoor brands, creators, and communities to produce content that resonates, develop products that serve real needs, and create authentic connections between people and the outdoors.

Launched in 2015 as The Kurrent Digital, our roots are in marketing for the outdoor, adventure, and conservation industries. Today, our work spans original fishing and outdoor media, product launches, and strategic brand collaborations that inspire anglers and adventurers everywhere.

What We Do:
- Produce original fishing and outdoor content across The Kurrent’s media channels
- Design and launch outdoor products and merch — including future sub-brands
- Provide consulting and creative services to outdoor brands, creators, and media outlets

Past Brand & Media Partners:
Smith Optics, Canyon Bicycles, illycaffe, Wild Alaskan Seafood, Kayak Fish Magazine, Men’s Journal, Outdoor Gear Lab, Outside Inc., Rum 138, Public Lands, Desolation Outdoors

The Kurrent

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