The LEGO Group's mission is "to inspire and develop the builders of tomorrow"​. Its most famous product to do so is the LEGO brick - an amazing play system for both kids and adults!

Consumer Goods

LEGO

Niels B. Christiansen

Julia Goldin

David Buxbaum

Atul Bhardwaj

Loren I. Shuster

Jesper Andersen

Skip Kodak

Colette Burke

Tom Donaldson

Claus Kristensen

Laura Logan

Annette Stube

Johan Rosengreen Kringel

Carsten Rasmussen

Victor Saeijs

Fiona Dawson

Jørgen Vig Knudstorp

Thomas Kirk Kristiansen

Eva Berneke

Anne Sweeney

Søren Thorup Sørensen

Jan Thorsgaard Nielsen

The Leadership Team at LEGO plays a crucial role in shaping the company's strategic direction, ensuring alignment with its mission to inspire and develop the builders of tomorrow. Comprised of senior executives from various functions, this team drives innovation, oversees product and marketing strategies, manages financial performance, and fosters a culture of diversity and inclusion to enhance both employee and customer experiences across global markets. Their collaborative efforts are vital for maintaining LEGO's position as a leader in the play and entertainment industry.

Leadership Team

The Creative and Design Team at LEGO is responsible for conceptualizing and developing innovative play experiences that resonate with children and families worldwide. This multidisciplinary team collaborates on product design, brand storytelling, and visual merchandising, ensuring each LEGO set not only embodies creativity and inclusivity but also aligns with the company’s mission of inspiring builders of tomorrow. By integrating artistic vision with user engagement, they help elevate LEGO's iconic brand and enhance its playful learning potential.

Creative and Design Team

The Digital Product Management team at LEGO is responsible for enhancing and innovating the digital experiences that connect consumers with LEGO products. This team collaborates on product strategy, marketing, and analytics to optimize e-commerce platforms and digital content, ensuring a seamless and engaging experience for users while driving growth in LEGO's online retail presence. They focus on leveraging consumer data and innovative design to inspire creativity and build community among LEGO enthusiasts.

Digital Product Management

LEGO

Org chart

Board & advisors

Teams

Leadership Team

Creative and Design Team

Digital Product Management

Offices

LEGO

Org chart

Board & advisors

Teams

Leadership Team

Creative and Design Team

Digital Product Management

Offices

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