Gemma E.

Gemma E. is a Senior Social Content Manager at the LEGO Group since August 2023, overseeing content strategy for global social media platforms. Prior experience includes serving as Social Media Strategy & Planning Lead at ITV, where responsibilities encompassed leading organic social strategies and collaborating across teams to enhance audience engagement. Gemma has also held various roles at ITV, including Senior Digital Strategist and Digital Executive Producer, where data-driven strategies significantly improved campaign performance. Earlier career achievements at the BBC involved managing content for the BBC Masterbrand and at Channel 5, transforming social media strategies to achieve remarkable growth in video engagement. Gemma's educational background includes a Master of Science in Clinical Animal Behaviour from The University of Edinburgh and MiniMBAs in Brand Management and Marketing.