The Link Group is a market research company specializing in concept development and market research services.

Consulting

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The Link Group

The Durham office focuses on market research, project management, and compliance to support strategic business initiatives.

Durham

The Link Group's headquarters in Atlanta, GA, United States

Erin Sattenfield

Jase Bumgardner

Michelle Lester

Rebecca Bergen

Brad Camrud

Brian Waters

Leigh Dauchert

Brandon Richard

Jeff Whiteside

John Minnick

Sophie Hruza

Bethany Black

Melissa Pfeil

Raja Gupta

Emily Hull

Anna Morten

Mike Morse

Jennifer Christianson

The Project Management team at The Link Group coordinates and oversees the successful execution of market research projects. This includes planning, resource allocation, timeline management, and ensuring compliance with client requirements and industry standards. They act as the pivotal point of contact for clients and internal teams, ensuring timely delivery and project objectives are met effectively.

Project Management

The Research Team at The Link Group is responsible for designing and executing market research studies to provide valuable insights for concept development. The team, comprised of Senior Research Managers, Research Directors, Research Managers, and a Quantitative Research Coordinator, utilizes quantitative and qualitative research methodologies to gather and analyze data. Their findings aid clients in making informed business decisions and strategic planning.

Research Team

The Insights and Strategy Team at The Link Group specializes in synthesizing market research data to develop actionable strategies. They focus on foundational insights, brand strategy, and customer engagement while leveraging both qualitative and quantitative methods to guide clients in concept development and market positioning.

Insights and Strategy Team

This department provides strategic direction and oversight for the organization's operations and initiatives.

Executive Leadership

The Leadership Team at The Link Group oversees strategic direction and operations, ensuring the company excels in market research and concept development. This team collaborates to drive innovation, manage client relationships, and maintain the company's competitive edge in qualitative, quantitative, and multicultural insights.

Leadership Team

This department focuses on gathering and analyzing market data to inform marketing strategies and decisions.

The Link Group

Org chart

Teams

Project Management

Research Team

Insights and Strategy Team

Executive Leadership

Leadership Team

Marketing Research

Offices

The Link Group

Org chart

Teams

Project Management

Research Team

Insights and Strategy Team

Executive Leadership

Leadership Team

Marketing Research

Offices

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