THE MARCOM ENGINE
Ahmad Malek is a Solution Consultant at The Marcom Engine since July 2024, specializing in marketing automation for BMW, MINI, and Motorrad, utilizing Adobe Campaign to enhance customer engagement and optimize CRM processes. Previously, Ahmad served as a Solution Consultant and Junior Solution Consultant at Plan.Net Group from May 2021 to June 2024, where work focused on marketing automation for BMW and Porsche, developing customer journeys based on user behavior. Experience in online marketing as a Working Student at doctari involved using Salesforce Marketing Cloud, while earlier roles included a Working Student position at New Yorker and a Marketing Assistant at Mario Group. Ahmad holds a Master's degree in Computer/Information Technology Administration and Management from Brandenburgische Technische Universität Cottbus-Senftenberg and a Bachelor of Education in Business Administration and Management from the University of Kalamoon.
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THE MARCOM ENGINE
THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.