Gerhard Leininger is an experienced Digital Marketing Consultant specializing in data-driven marketing and analytics within the automotive and professional audio industries. They currently serve as the Director of Analytics & Data at The Marcom Engine and have held roles such as Head of Data & Analytics at PROMOTOR XD and Senior Lead Consultant at Smart Digital GmbH. Gerhard has a strong educational background with both a Master of Business Administration and a Bachelor's Degree from Stuttgart Media University, focusing on International Business and E-Services, respectively. Their expertise includes business process design, e-commerce, customer relationship management, and enhancing customer experiences.
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