THE MARCOM ENGINE
Julia Weber is a seasoned professional in customer journey management and project management, currently serving as the Senior Customer Journey Manager for MINI Deutschland at THE MARCOM ENGINE since October 2021. Previously, Julia held roles such as Senior Project Manager at Iris, managing key accounts and digital marketing programs, and served as a Senior Project Manager Online at coma AG, overseeing social media projects. Julia's extensive experience includes management of international projects, budget oversight, and collaboration with cross-functional teams across various corporate environments. Julia holds a Bachelor of Arts in International Business Administration from Hochschule München University and a Bachelor of Business Administration from the University of the Sunshine Coast.
This person is not in any teams
THE MARCOM ENGINE
THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.