THE MARCOM ENGINE
Lars Jahn is a skilled professional in marketing and project management with extensive experience in the field. Currently serving as Local Project Manager CRM at THE MARCOM ENGINE since October 2022, Lars previously worked at GRUNWALD Kommunikation und Marketingdienstleistungen GmbH & Co. KG, where roles included Account-Manager and Junior-Marketingmanager from May 2019 to June 2022. Lars holds a Master of Science in International Marketing from the University of Brighton, obtained from 2016 to 2017, and a Bachelor Professional in Marketing and Communications Management from IMK - Institut für Marketing und Kommunikation, completed from 2012 to 2015.
THE MARCOM ENGINE
THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.