THE MARCOM ENGINE
Stella Schweda possesses extensive experience in client service and account management, having held key positions such as Client Service Lead and Account Director at THE MARCOM ENGINE, and BMW Brand Lead. Previous roles include Project Manager at Digitas Pixelpark and Associate Program Manager at Publicis Sapient. Additionally, Stella gained valuable experience as an intern at Nissan - Universal Motors Corporation and as a student trainee at INFINITI Europe. Stella holds a Bachelor of Arts in Marketing from Bonn-Rhein-Sieg University of Applied Sciences, completed between 2014 and 2018.
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THE MARCOM ENGINE
THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.