THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. 

As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. 

THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.

Analytics

Marketing

THE MARCOM ENGINE

THE MARCOM ENGINE's headquarters in München, Germany

The Technology team at THE MARCOM ENGINE is responsible for driving the integration and automation of marketing strategies through cutting-edge tech solutions. They develop and maintain digital media platforms, enhance e-commerce support, and utilize advanced customer data analytics to enable data-driven decision-making. The team also oversees the implementation of marketing automation, programmatic media, and CRM systems to ensure seamless and efficient asset production and delivery.

Technology

The Digital and Creative team at THE MARCOM ENGINE blends innovative design, data-driven strategy, and performance marketing to enhance digital campaigns and user experiences. Led by key roles such as the Creative Director Digital and EU Director Digital Data & Strategy, this team produces visually compelling and strategically sound digital assets while harnessing data analytics to optimize performance across European markets. They ensure seamless integration of UI design and system management, alongside driving impactful, automated marketing activations.

Digital and Creative

The Leadership Team at THE MARCOM ENGINE is responsible for steering the overall strategic direction and operational management of the company. This includes overseeing the integration of strategy, creative, and production processes into a unified architecture, as well as ensuring efficient asset development and data-driven activation. They lead initiatives to enhance customer journey experiences through advanced analytics, marketing automation, and programmatic media, while maintaining a strong focus on innovation and technological advancement within the organization.

Leadership Team

The Project Management team at THE MARCOM ENGINE is responsible for leading and overseeing the successful execution of marketing campaigns and asset production initiatives. This includes coordinating cross-functional efforts between strategy, creative, and production teams, ensuring timely delivery, managing budgets, and maintaining alignment with client objectives. The team also handles the rollout of new features and local CRM projects, ensuring seamless integration across all European markets.

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Digital and Creative

Leadership Team

Project Management