The Marketing Arm (TMA) pushes past relevance to create true cultural resonance for brands. 

A fully integrated agency with strategic and creative expertise across all forms of media, experience and partnership. 

Headquartered in Dallas, with offices across the country and staff around the globe.

Advertising

Media & Entertainment

Consulting

Marketing

The Marketing Arm

The Marketing Arm's headquarters in Dallas, TX, United States

Trina Roffino

Harris Wilkinson

Erin Wasson

Suzanne N. Balbadar

Kathleen Colditz

Lu Medeiros

Pat Book

Sr. Strategist

Art Director, Creative

Jen Cowan

Ej Evans

The Marketing and Sales Team at The Marketing Arm collaborates to drive brand engagement and sales through strategic marketing initiatives and client relationship management. Comprised of diverse roles from account executives to directors, the team focuses on delivering creative campaigns that resonate culturally with target audiences, leveraging their expertise across various media and partnerships to enhance brand relevance and market penetration.

Marketing and Sales Team

This department is responsible for leading and executing creative projects, including branding, design, and visual communication.

Creative Services

This department is responsible for creating, editing, and refining written content to effectively convey messages and engage audiences.

Content Development

This department focuses on creating and executing marketing strategies that promote products and services directly in specific markets.

Field Marketing

The Creative Team at The Marketing Arm is responsible for developing innovative and impactful marketing campaigns that resonate with audiences and align with brand objectives. This diverse group of creative professionals collaborates on concept development, visual design, and content strategy across various media platforms, ensuring that all deliverables are not only creative but also culturally relevant and strategically sound. Their goal is to push the boundaries of traditional marketing to create memorable experiences that drive engagement and loyalty for clients.

Creative Team

This department focuses on promoting and representing the brand through various outreach and marketing initiatives.

The Marketing Arm

Org chart

Teams

Marketing and Sales Team

Creative Services

Content Development

Field Marketing

Creative Team

Brand Management

Offices

The Marketing Arm

Org chart

Teams

Marketing and Sales Team

Creative Services

Content Development

Field Marketing

Creative Team

Brand Management

Offices

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