The Marketing Arm (TMA) pushes past relevance to create true cultural resonance for brands. 

A fully integrated agency with strategic and creative expertise across all forms of media, experience and partnership. 

Headquartered in Dallas, with offices across the country and staff around the globe.

Advertising

Consulting

Marketing

Media & Entertainment

The Marketing Arm

The Marketing Arm's headquarters in Dallas, TX, United States

Trina Roffino

Harris Wilkinson

Erin Wasson

Pat Book

Lu Medeiros

Sr. Strategist

Art Director, Creative

Jen Cowan

Suzanne N. Balbadar

Kathleen Colditz

Ej Evans

The Marketing and Sales Team at The Marketing Arm collaborates to drive brand engagement and sales through strategic marketing initiatives and client relationship management. Comprised of diverse roles from account executives to directors, the team focuses on delivering creative campaigns that resonate culturally with target audiences, leveraging their expertise across various media and partnerships to enhance brand relevance and market penetration.

Marketing and Sales Team

The Creative Team at The Marketing Arm is responsible for developing innovative and impactful marketing campaigns that resonate with audiences and align with brand objectives. This diverse group of creative professionals collaborates on concept development, visual design, and content strategy across various media platforms, ensuring that all deliverables are not only creative but also culturally relevant and strategically sound. Their goal is to push the boundaries of traditional marketing to create memorable experiences that drive engagement and loyalty for clients.

Creative Team

The Leadership Team at The Marketing Arm drives the agency's vision and strategic direction by integrating expertise across media, creative, and partnerships. Composed of executive leaders from various disciplines, including finance, legal, communications, and account management, this team collaborates to foster innovation, enhance client relationships, and cultivate brand resonance in diverse cultural landscapes. Their collective leadership ensures that TMA remains at the forefront of marketing excellence and growth within the industry.

Leadership Team

The Finance and Operations Team at The Marketing Arm is responsible for managing the agency's financial health and operational efficiency. They oversee budgeting, forecasting, and financial reporting, ensuring that resources are allocated effectively to support the strategic and creative initiatives of the agency. This team also collaborates with various departments to optimize processes, enhance client service, and drive profitability while maintaining compliance with financial regulations.

Finance and Operations Team

The Human Resources and Talent Management Team at The Marketing Arm focuses on attracting, developing, and retaining top talent to drive the agency's innovative strategies. This team collaborates to enhance employee engagement, streamline recruitment processes, and cultivate a diverse workforce that aligns with TMA's mission of creating cultural resonance for brands. They ensure that staff across all locations are supported, empowered, and aligned with the company's dynamic culture and values.

The Marketing Arm

Org chart

Teams

Marketing and Sales Team

Creative Team

Leadership Team

Finance and Operations Team

Human Resources and Talent Management Team

Offices

The Marketing Arm

Org chart

Teams

Marketing and Sales Team

Creative Team

Leadership Team

Finance and Operations Team

Human Resources and Talent Management Team

Offices

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