The Marketing Arm

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The Marketing Arm (TMA) pushes past relevance to create true cultural resonance for brands.


A fully integrated agency with strategic and creative expertise across all forms of media, experience and partnership.


Headquartered in Dallas, with offices across the country and staff around the globe.

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Trina Roffino
Chief Executive Officer

Trina Roffino

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Hillary Schnip Norrholm
Director Of Impact (analytics) Strategy
Ej Evans
General Counsel & Vice President, Legal
Alison Delzell
Senior Vice President
Chris Bristol
Svp, Growth & Development
Fred Schank
Svp, Brand Experience
Jen Tardiff Daly
Svp, People
Susan O'Leary Ciapciak
Svp, Client Management
Michael Lozito
Senior Vice President
Kathleen Colditz
EVP Strategy
Suzanne N. Balbadar
Chief Financial Officer
Elizabeth Schomer
Chief Of Staff
Diana Schroeder
Vp, Production
Natalie Miranda
Vp, Production
Erik Nelson
VP — Group Concept Director
Jen Cowan
Vice President, Entertainment
Lisa Bolton Singelyn
Vice-president, Celebrity & Influencer
Agnieszka Tajnert
Senior Art Director
Isabella Moroles
Junior Art Director
Katie Morris
Creative Director
Matilyn Veca
Jr Art Director
Mike Castelot
Group Creative Director