The Mind Collective, or TMC as we’re affectionately known, offers bespoke marketing solutions for SMEs, start-ups, and challenger brands across FMCG food & drink, personal care, and consumer goods.  

Back in 2015 our founder Letty Edwards pioneered a plug-and-play marketing model that made expert marketing support more accessible and flexible. Some people thought she was bonkers.  These days, it’s called fractional marketing - though we are not sure we love the term. There’s nothing fractional about our commitment, passion or drive. 

From strategy and performance marketing to digital advertising, content creation, social media, influencer marketing and brand campaigns, we flex around what each client actually needs. No fluff. No smoke and mirrors.  No bullsh!t. No one-size-fits-all. 

Our mission is simple.  Help brands grow, punch above their weight, and get real results. 

We’ve worked across almost every major FMCG category from Cereals to Chilled Meat and beyond!

We are so proud that we have been involved in the growth journey of so many brands including: ManiLife, Neat Clean, The Curators, Love Sum Dumplings, Savyll Beverage Co, Amoy, Planted, Symposium Spirits, Najma Foods, Cafepod, The Saucerer, White Rabbit Pizza, Butcher’s Pet Care, Up & Go, Nice Rice, Huel, Grenade, Heinz for Baby, Hilltop Honey, DRTY Drinks, Holy Moly Dips, The Gym Kitchen to name a few!

99% of our work comes through word of mouth. Clients trust us, recommend us, and come back - because we deliver, are hard-working, build brilliant bonds with the brands and genuinely care. We aren’t LinkedIn braggers - it’s not our style.  We prefer to crack on with it and prove our worth by getting our heads down. Core values that are often over-looked these days.

A decade in, we’re still here - independent, female founder-led, and doing what we do best: helping brilliant brands grow through smart marketing solutions. 

So, if you are a founder or team with big ambitions - we’d love to chat.

The Mind Collective (TMC)

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