As one of the world’s top global naming agencies, The Naming Group partners as naming agency of record with leading Fortune 500 companies including Capital One, General Motors, Reebok and Kohler to create memorable names such as the Venture Card and the Chevrolet Sonic among hundreds of others. 

We are the founders of The Namescape School of Thought - the belief that every brand has a collection of named offerings that must work together to communicate overall brand meaning. Our unique focus on the namescape ensures that every name we develop works with the names around it to tell a cohesive story, strategically advancing our clients’ brands.

From naming strategy through creative development, preliminary trademark screening and global linguistic analysis, we have honed an airtight process to create brand-empowering names and architectures – and provide the guidance needed to make informed naming decisions within the complex corporate decision-making environment. 

The Naming Group works across virtually all sectors including financial (Capital One, Dow Jones, Experian), automotive (GM, Mercedes Benz, First Element Fuel), tech (Sony, Epson, Greenhouse, InMoment), apparel and home (Gap, Kohler, Reebok, Puma, Christmas Tree Shops), and food and beverage (Nestle, New Belgium, Pipcorn).

The Naming Group

Nina Beckhardt

This department sets the overall direction and vision for the organization, guiding strategic initiatives and decision-making.

The Naming Group

Org chart

Teams

Strategic Leadership

Offices

The Naming Group

Org chart

Teams

Strategic Leadership

Offices

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