We are The Oodie.  
 
We make the most, snuggly, cuddly, softer-than-soft comfort wear in the world. The kind of comfort wear that makes you feel all fuzzy inside like a big, warm hug.  
 
To say we have fun at work is an understatement. Our inclusive culture thrives on diversity, we embrace you for who you are and what comfort and joy you can bring to the table. 
 
While we’ll always be known as the world’s most popular wearable blanket company, we’re constantly evolving and expanding our product lineup. Next to Oodie wearable blankets, you’ll also find Sleep Tees, Robes, Pyjamas, Slippers and more to come! 
 
Stay tuned and follow us on our journey of creating a world of comfort. 

Apparel & Fashion

Consumer Goods

Retail

The Oodie

The Oodie's headquarters in Adelaide, Australia

Belinda Barlow

Tate G.

Michele Fitzgerald

The Marketing Team at The Oodie is responsible for crafting and executing comprehensive marketing strategies to enhance brand recognition and drive sales. This includes managing our social media presence, optimizing email marketing campaigns, creating compelling paid media content, analyzing performance metrics, optimizing conversion rates, and coordinating affiliate marketing efforts across multiple regions. Together, they ensure our evolving product lineup reaches the right audience, creating a world of comfort.

Marketing Team

The Leadership Team at The Oodie is responsible for steering the company's strategic vision and overseeing its operational efficiency. Comprised of the CRO & Funnel Manager, CEO, CFO, and COO, they ensure sustainable growth, financial stability, and continual innovation in product offerings, all while fostering an inclusive and joyful workplace culture.

The Oodie

Org chart

Teams

Marketing Team

Leadership Team

Offices

The Oodie

Org chart

Teams

Marketing Team

Leadership Team

Offices

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