Ivana Rowley

Ivana Rowley is an accomplished creative professional with extensive experience in digital engagement and content strategy, currently serving as a Creative Contributor for The Parallel Effect. Previously, Ivana held various senior roles at the Victorian Department of Health, including Digital Engagement Lead and Principal Advisor, where significant contributions were made during the COVID-19 response and the transformation of Victoria’s health website. Ivana also served as Product Manager and Senior Producer at the Australian Broadcasting Corporation, leading the development of digital platforms for children's content and managing editorial strategies. Ivana's expertise in digital communication, content creation, and user experience is complemented by involvement in academia as a guest lecturer and judge for media awards.