Rob Smith

Rob Smith has had a diverse range of work experiences. Rob is the CEO and Founder of The Phluid Project, a company focused on redefining gender labels and creating inclusive spaces. Rob also founded G.E.T Phluid, a diversity and inclusion training program for LGBTQIA+ individuals. Additionally, Rob is the CEO and Founder of The Phluid Phoundation, which supports social change through advocacy and community support.

Outside of their own ventures, Rob served as a Member of the Board of Directors at Steve Madden, where they played a role in negotiating and leveraging relationships for the company. Rob also worked as an Executive in Residence at Wunderkind, an EIR at The Fashioneering Lab, and a General Member of the Board at TITANIUM Worldwide.

Prior to their entrepreneurial endeavors, Rob held leadership positions at Haddad Brands and Victoria's Secret. At Haddad Brands, they served as the Global Chief Product Officer and oversaw all aspects of product creation and branding. At Victoria's Secret, they were the EVP General Merchandising Manager for apparel, shoes, and accessories, managing a large distribution business.

Rob also has experience as an educator, speaker, and diversity coach, focused on understanding and serving Gen Z, specifically transgender and non-binary young adults.

Overall, Rob Smith's work experience reflects their commitment to creating inclusive spaces, advocating for social change, and utilizing their expertise in retail and product management.

Rob Smith attended Michigan State University from 1983 to 1987, where they pursued a Bachelor of Arts degree in Marketing. During their time at the university, they focused on studying Marketing and Marketing Management.