Daniel Lim

The Playbook is a full-service performance marketing agency that drives growth through data-driven strategies. Our expertise spans across **paid ads**, **social media content creation, and email/SMS marketing. We help brands optimize their digital presence by ensuring site optimizations that improve conversion rates and user experience. With a focus on measurable outcomes, we deliver tailored campaigns that increase engagement, maximize ROI, and accelerate business growth. Whether it's managing paid media, crafting impactful social content, or building personalized email and SMS funnels, we execute strategies that move the needle for your business.