The Point Group
J Frederick is a seasoned marketing communications professional currently serving as Chief Creative Officer at The Point Group since 2020, where leadership encompasses award-winning creative, digital, media, production, PR, and account teams. Prior to this role, J Frederick was the Executive Creative Director at Quad from 2017 to 2020, overseeing creative and integration efforts for a $3B publicly traded company. Additionally, J Frederick founded RD&F Advertising in 2002, successfully growing the boutique agency to become one of the largest in the region. Education includes a BA in Advertising, English, and Math from Texas Tech University, as well as attendance at the United States Military Academy at West Point.
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The Point Group
As a full-service, integrated marketing communications firm, The Point Group creates compelling connections between brands and their audiences. From public relations to media planning, digital marketing to brand identity, our integrated marketing model is built on our clients’ needs – large, small, local or global – not on us trying to sell a specific type of service. Whether focusing on B2B or B2C, for us, marketing is a strategic solve to a business challenge – one that deserves business results. In short, we don’t just build brands. We build your business. Capabilities include: Strategic marketing Branding and advertising Creative design and messaging Digital marketing Social media and reputation management Media planning and buying Public relations