Helen Wright is currently the Associate Director at The Point Insights, where they focus on gaming, media, and entertainment research. With over nine years of consumer research experience, they have a strong background in the media industry, having worked previously as a Senior Brand Insight Executive at Bauer Media Group and a Research Manager at MTM. Helen holds a Bachelor’s Degree in Sociology from The University of Sheffield, which they completed in 2015. They have also contributed to DEIA initiatives and served as an Account Manager for media clients in their past roles.
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