Peter Herbert has extensive experience in creative writing and advertising, currently serving as the Lead Word Wrangler at Herbert Brothers Entertainment since January 2014, specializing in producing branded commercial comedy. Previous roles include Senior Copywriter, Copy Director, and Associate Creative Director at Grey Midwest from December 2020 to May 2022, and Creative Director at Procter & Gamble from November 2024 to June 2025. Additionally, Peter has worked as Content Lead at Dynamic Catholic, Senior Copywriter at Grey Group, and as a Freelance Writer since January 2015. Notable leadership positions include Executive Creative Director at Icehouse: The Buyability Agency and The PPS Group starting in June 2025. Peter's foundational work included a role as Product Manager at Target Media Partners from May 2011 to December 2013. Peter holds a BA in Writing/Communication from Maryville College, earned from 2003 to 2007.
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