The PressPlay Agency is a one-stop-shop for bubbling artists to connect with the tools, people, and process they need to successfully create, market, and position their music - and ultimately build a thriving business around their craft. Quickly graduating from a grassroots, one-woman-show into a professional creative branding agency and genuine tastemaker at the forefront of culture. 

The Press Play Agency was founded in 2016 by (now) 24 year old powerhouse-in-the-making, Jocelyn A Rivera. The goal was to empower young creatives in New York with the network and resources to be able to build, perfect, and ultimately make a living off their craft - and they are doing just that. In one short year, the Press Play Agency has managed to create an ecosystem of well over 5,000 creatives - in every lane and at every level - through brand consultation, intimate creative sessions, showcases and mixers, and industry panels with top professionals. 

Jocelyn and The Press Play Agency have achieved demonstrable success and proven that their finger is on the pulse of culture like few others. The rapid rise of a young artist like Sheff G, the cosign of a mainstream artist like Don Q, and the bona fide stardom of world champion boxer Gervonta Davis (all under Press Play management) are testaments to the reach and rock-solidness of this camp. 

Not only are they attracting top local and national talents, but big name brands are beginning to take note. Press Play boasts partnerships with names like Beats1, Roc Nation Planes, Live Nation, D’USSÉ, and Nike - and has received placements, record deals, and creative collaborations with top record labels including Def Jam, Roc Nation, Atlantic Records, Cinematic Music Group, and Invite Only.

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