We are a workplace experience design studio that creates dynamic employee experiences, transforming how leaders and teams gather and learn.

Unfortunately the current events and learning paradigm is built on outdated sit-and-listen models that promote disengagement, frustration and overwhelm.

The Primary Shift is determined to break new ground, and to develop innovative models for experiential growth and learning.

We’ve spent decades developing our methodology for human-centered design and facilitation, and trained thousands in our proprietary approach to creating programming that banishes boredom, catalyzes connection, and makes learning stick.

Over the past 20 years of leading events at Fortune 100 companies, universities, and conferences, we’ve designed a scalable and repeatable one-of-a-kind event framework, The Dramatic Arc Template. 

This Template will give your team a shared vocabulary to create events faster and easier than ever before, increasing continuity and accelerating impact across all of your programs. 

Save years of trial and error by utilizing our proven Template to deliver a high-caliber, transformational learning experience that works every time.

When you work with The Primary Shift you can expect:

• More impact in less time. Events designed to strategically deliver content through meaningful connection and collaborative learning.
• Riveted, engaged, and connected participants. The energy in the room will shift from passive observers to active participants. 
• A revolutionary transformation of the way you design and facilitate events.

The Primary Shift

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