The Program is a YouTube-based studio producing an ongoing unscripted sports series that follows teams and sporting events through a full season. We tell stories of competition, capturing the moments the audience doesn’t usually get to see on the sidelines, in the huddle, on the bus, in the locker rooms and behind closed doors.

Our first two seasons were released as The New North, and we’re continuing to expand the series with new teams, new stories, and brand partners who want to align with authentic sports culture.

The Program

Org chart

Teams

Offices

The Program

Org chart

Teams

Offices

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