Libby Minniti

Libby Minniti is a seasoned marketing professional with extensive experience across various roles, currently serving as a Brand Strategist at The Program since November 2025. Prior to this, Libby held multiple positions at Vacasa from November 2018 to November 2025, including Marketing Manager for the Western Region, where responsibilities included developing marketing materials and campaigns to bolster brand positioning and supporting corporate development. Previous roles at Vacasa encompassed leadership in multi-channel campaign execution and SEO strategy. Libby's career also includes experience at MBT Marketing as a Social Media Associate, with a focus on national campaigns, and a strong foundation in social media and marketing internships during education at the University of Oregon, where Libby earned dual Bachelor of Science degrees in Business Marketing and Economics.