Priscilla Smart

Priscilla Smart is a seasoned marketing professional with extensive experience in digital marketing and campaign strategy. Currently serving as a Lifecycle Strategist at The Program since July 2023, Priscilla oversees campaigns for major clients, enhancing retention and conversion through automated flows across multiple channels. As a Digital Marketing Manager at Earth Lab Holdings since February 2021, Priscilla has successfully built and managed marketing campaigns for B2B and B2C wellness brands and directed social media efforts. Previously, Priscilla held the position of Digital Marketing Coordinator and Social Media Manager at Sip Drive-Thru Espresso Bar from December 2018 to December 2020. Priscilla holds a Bachelor of Arts in Advertising from the University of Oregon School of Journalism and Communication, earned in 2020.