John Collins is a seasoned brand and licensing consultant with extensive experience in commercial brand development within the publishing and entertainment sectors. Currently serving as a Brand and Licensing Consultant for The Quarto Group, John focuses on enhancing brand extension strategies for prominent children's and adult publishing properties. Previous roles include strategic positions at Hearst UK and Acamar Films, where John was responsible for developing licensing frameworks and marketing plans, respectively. John’s background also encompasses significant leadership roles at HarperCollins Publishers and Penguin Random House UK, directing brand growth and partnerships for iconic intellectual properties. Notable achievements include securing high-value partnerships and executing successful marketing campaigns across various media and platforms. John holds a BA (Hons) in Media and Communication from Birmingham City University.
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