The Rake
Farhad Heydari is an accomplished entrepreneur and executive with extensive experience in luxury brand consultancy, media, and travel. As the Founder and Chief Executive Officer of House of Heydari since December 2019, Farhad focuses on developing strategies for elite family offices and high-profile clients across various sectors, including prestigious brands such as Cognac Camus and Parsons Xtreme Golf. Additionally, Farhad serves as the Travel Editor for The Rake, Partner and Editor at Ultratravel Limited, and Director at International Golf & Resort Management Ltd. Farhad's diverse roles also include advising Passport Resorts LLC, acting as Brand Ambassador for PXG, and founding editor of NetJets Magazine. Earlier experience includes serving as International Executive Editor for American Express Magazines and founding editor of ONLY Magazine. Farhad holds a Bachelor of Arts in English and Journalism from Franklin Pierce University.
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The Rake
The Modern Voice of Classic Elegance The Rake magazine was launched in 2008 with the aim of providing a sophisticated yet irreverent take on luxury lifestyle. Over the last decade, The Rake has expanded well beyond a magazine - launching a retail offering, events and brand collaborations whilst establishing itself as an expert on artisanal craftsmanship, men's style, leather goods, luxury watches, cars, yachts, travel and homeware. With a commitment to impeccable taste and unrivalled expertise, The Rake is the authority on men's luxury lifestyle.