Marketing strategy that makes waves and moves markets.

I step in when the marketing function does not exist yet, when it exists but is not working, or when the business is changing direction and needs to move fast.

New market. New product. Broken GTM. High CAC. Wrong positioning. Invisible online. These are the moments I am built for.

Over 13 years across five industries, the pattern has always been the same: build the thing that should exist but does not yet. Samsung, SIBS, Cosmos, Meraki Digital. B2C, B2B, enterprise. Consumer electronics, fintech, luxury travel, e-commerce.

I work as a fractional CMO, which means I bring senior marketing leadership to companies that need it at a critical moment, without the overhead of a full-time hire. I am embedded in the strategy, present in the decisions, and hands-on in the execution when it matters.

Sectors I work in: technology, travel and lifestyle.

Based in Lisbon. Working globally.

The Remote CMO

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The Remote CMO

Org chart

Teams

Offices

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