Our Parampara

Kersy Katrak, our Founder and Chairman built some of the richest creative cultures this country has ever seen: MCM, Trikaya, Rediffusion, Enterprise, Lintas in its heyday.

The Republic is his youngest and most beloved child. 

Our Structure

The Republic is run by 30+ creative and planning minds from backgrounds as diverse as journalism, graphic design, theater, film, investment banking, calligraphy, direct marketing and advertising. Plus Plato, our Lab Retriever and Muttley, our mutt.

What do we do

The Republic is in the business of designing customer experience. We know the young, affluent, wired, urban consumer because we are the young, affluent, wired, urban consumer. It is a demographic whose relationship with brands is so new, it demands that the rules of conventional marketing be re-written.

The Republic India

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