The Rider Firm
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The Rider Firm family is driven to design and distribute progressive and pioneering cycling products that push the boundaries of performance. Founded in 2014, The Rider Firm has developed the world’s leading direct to consumer wheel brand, Hunt Bike Wheels as well as Privateer Bikes, Cairn Cycles a... Read more
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Graham Ross
Chief Executive Officer
Graham Ross
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Emma Whyman
Ecommerce & Customer Journey Director
Adam Harvey-Swanston
Commercial Director
Bryson Ross
Marketing Director
Peter Marchment
Co-founder
Tom Marchment
Co-founder
Andi Pal
Finance Director
Oliver Pepper
Creative Director
Paul Newton
Head Of Operations
James Davidson
Non Executive Director & Advisor
