Lexi Ehrman is a seasoned digital professional with extensive experience in eCommerce and technology leadership. Currently serving as VP of Ecommerce at Ridge since July 2025, Lexi also founded Negative Margin in January 2019, where expertise as a Shopify Consultant and Digital Experience Strategist has been applied to enhance brands' online potential. Previous roles include Senior Director of Technology at Kitsch, Head of Technology at WearLIVELY, and senior positions at Universal Standard, AQUIS by Britanne, and other notable companies, showcasing a robust background in web design, development, and strategic digital innovation. Lexi holds a Bachelor of Fine Arts degree in Web Design & New Media from the Academy of Art University.
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