The SD Lab is a B2B SaaS outbound consulting company founded by Tom Slocum in 2022.

The company works alongside founders and sales leaders to rebuild the operating system behind qualified pipeline.

The SD Lab helps teams diagnose and improve the full outbound motion across ICP and targeting, messaging and positioning, cold calling, cold email, social selling, SDR coaching, manager rhythm, sales process, workflow and technology.

Rather than operating as a traditional outsourced appointment-setting agency, The SD Lab helps companies build repeatable, inspectable outbound systems their own teams can operate and improve.

The SD Lab

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The SD Lab

Org chart

Teams

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