The Seed Lab is an early-stage investment initiative supporting emerging companies across healthcare, consumer and technology.

Founded by George Hornig and Stephen Ippolito, The Seed Lab was created to provide disciplined capital and strategic guidance to founders at critical inflection points. We focus on businesses with strong underlying fundamentals and clear pathways to scalable, durable enterprise value.

Operating within the broader Veritus ecosystem, The Seed Lab serves as an early-stage entry point for identifying and supporting companies that can evolve into larger platform opportunities over time. We work closely with founders and co-investors to align capital, strategy and execution from the earliest stages of development.

Our objective is simple: support promising companies early and help build them into enduring businesses.

The Seed Lab

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