The Sports Playmaker is a GTM partner for sports tech and media companies.

We help funded startups and scale‑ups turn product momentum into repeatable sales and investor conversations. 

What we do:
GTM strategy and positioning for sports tech and media businesses
Always‑on content and narrative – from newsletters to founder voice and investor updates
Data‑driven outreach across email and LinkedIn to reach the right rights‑holders, brands and partners
Investor readiness and introductions to a curated network of sports‑focused and adjacent investors

We’ve operated across rights‑holders, agencies, tech, data and media, with experience at organisations including IMG, Sportradar, Infront and others. That perspective means we understand how decisions really get made and how to align product, story and commercial outcomes.

We work best with sports tech and media teams who have a live product, early traction and the ambition (and budget) to scale. If you’re building in this space and want a senior GTM and investment partner rather than another generic agency, we’d love to talk.

The Sports Playmaker

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