The Union
Max MacBeath is an accomplished Head of Strategy at The Union since January 2024, bringing extensive experience in brand strategy from roles at Cossette, where MacBeath led strategic initiatives for notable clients such as McDonald’s and Tourism Yukon. Previous positions include Brand Strategy Director at Cossette, Senior Brand Strategist at VCCP, and Brand Strategist at George & Dragon London, contributing to award-winning campaigns for multiple high-profile brands. MacBeath began the career as an Account Executive at Levy McCallum, focusing on Scottish brands. Educationally, MacBeath holds a Master of Arts in English Literature from the University of Aberdeen.
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The Union
The world is full of unions. Pen and paper. Toast and marmalade. Harry and Meghan. When two things or two people get together stuff invariably happens. Great stuff more often than not. Where would Lennon be without McCartney? Or fish without chips? Unions are at the heart of what we do. Unions between effectiveness and creativity. Idea and channel. Agency and client. We talk and we listen. We understand and we deliver. We work together. We are The Union. We are a multi-disciplinary, award winning integrated communications agency based in Edinburgh and Leeds.. if you'd like to get together, please get in touch.