Max MacBeath

Max MacBeath is an accomplished Head of Strategy at The Union since January 2024, bringing extensive experience in brand strategy from roles at Cossette, where MacBeath led strategic initiatives for notable clients such as McDonald’s and Tourism Yukon. Previous positions include Brand Strategy Director at Cossette, Senior Brand Strategist at VCCP, and Brand Strategist at George & Dragon London, contributing to award-winning campaigns for multiple high-profile brands. MacBeath began the career as an Account Executive at Levy McCallum, focusing on Scottish brands. Educationally, MacBeath holds a Master of Arts in English Literature from the University of Aberdeen.