From the Willow Tree’s humble beginnings in 1992, Kim Kidd (CEO) sought to make a difference in the lives of women by helping them feel confident and appreciated. Due to extraordinary vision and passion, what began as a small ladies’ boutique in Northeast Alabama has now blossomed into multiple store fronts, website & a FREE APP. 

“Do your personal best, and God will do the rest.” 

We believe in the Power of One and the importance of doing for others. If one woman can enter our store, visit our website, download the app or get a laugh from a social media video, then share their joy with another, we have served our ultimate purpose.

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The Willow Tree

The Willow Tree's headquarters in RAINBOW CITY, AL, United States

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