Alice Watson is a highly experienced professional in sports management, currently serving as the Regional Manager (North) at The Football Association since June 2018, where responsibilities include managing relationships and contracts with County FA's and driving business improvements across various domains such as governance and facility development. Prior to this role, Alice held positions at The Football Foundation and Liverpool County Football Association, focusing on facility investment and the implementation of the National Game Strategy. Alice has also worked in coaching development roles at UK Coaching, GreaterSport, and Bolton Metropolitan Borough Council, demonstrating a strong commitment to enhancing sports development at multiple levels. Alice's educational background includes a BA (Hons) in Sport Development & Physical Education from Liverpool John Moores University.
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