Alice Williams is a Marketing Manager at The Football Association, leading initiatives to enhance women and girls' participation in football since January 2020. Previously, Alice served as a Marketing Executive and subsequently as a Marketing Officer for England and Great Britain Hockey from March 2016 to 2020, focusing on digital marketing campaigns aimed at ticket sales and participation growth. Alice began a marketing career as a Marketing Assistant at Cokethorpe School from September 2012 to March 2016, where responsibilities included developing branding and communication strategies to boost pupil recruitment and retention. Alice holds a Bachelor of Arts in Sport, Culture and Society from Sheffield Hallam University, earned between 2008 and 2012.
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