Amandine Appleton is an experienced professional in digital strategy and innovation, currently serving as Head of Commercial Digital Strategy and Innovation at The Football Association since January 2025. Previously, Amandine held various leadership roles at Barclays from September 2010 to January 2025, including Director of Segments & Propositions, Director of Digital & Innovation, and Director of Digital Platforms. Amandine's responsibilities encompassed defining value propositions, driving digital transformation, and launching new products, significantly enhancing commercial performance across multiple channels. Amandine also worked at RBS, the Chartered Insurance Institute, and Societe Generale, building a solid foundation in marketing and product management. Amandine holds a Master's degree in Science of Management from KEDGE Business School.
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