The Football Association
Jenny Coe currently serves as the Senior Lead for Workforce Development and Performance Well-being at The Football Association since June 2023. Concurrently, Jenny holds the position of High Performance Coach Developer at UK Sport since August 2021 and is a Project Consultant for Sport & Business at The Rugby Football League until June 2025. Previously, Jenny was Head of Performance & Wellbeing at West Ham United FC from July 2019 to June 2023. Other roles include Performance Coach at UK Coaching, Performance Psychology Consultant for London GAA, and Lead Performance Analyst at Moving Matters. Academic qualifications comprise a Postgraduate Degree in Coach Development from Leeds Beckett University, studies in Psychology at The Open University, and a Master of Science in Sports and Exercise Psychology from Waterford Institute of Technology. Jenny's expertise encompasses sports psychology, coaching development, and performance analysis across various sports disciplines.
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The Football Association
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The Football Association (FA) was founded in 1863 as the governing body of the game in England. The FA is responsible for overseeing, promoting and developing English football at all levels, from grassroots through to the professional game.