Laura Seth

Laura Seth is a seasoned professional with extensive experience in performance analysis and learning development within the football industry. Currently serving as the Game Insights & Learning Manager at The Football Association since October 2012, Laura has successfully grown the Game Insights team and increased investment significantly while managing critical relationships and contracts. Previously, Laura held roles such as Performance Analysis Education Lead and Performance Analyst/Technical Analyst at The FA, where strategic development and stakeholder engagement were pivotal. Laura's career began in performance analysis at Loughborough University, transitioning from roles in fitness training to sports analysis. Laura holds a Master of Science in Performance Analysis and a Bachelor of Science in Sport & Exercise Science from the University of Wales Institute, Cardiff.