Ryan Armstrong

Ryan Armstrong is an experienced marketing professional with a robust background in sports marketing and brand management. Currently serving as Marketing Lead and Senior Brand Manager at The Football Association since February 2018, Ryan develops global and domestic marketing strategies for the Emirates FA Cup, contributing to the organization's long-term business goals. Previous roles include NFL Marketing Partnership Manager at DAZN Group, where Ryan managed marketing strategies for the NFL Game Pass in international markets, and Marketing Manager at STH Group, where significant ROI was achieved through multi-channel marketing strategies for major sporting events. The career also includes positions at Coral, Racecourse Media Group, SkillsActive, Team Northumbria, and Let Me Play, showcasing a consistent track record in driving membership sales and developing successful marketing campaigns across various platforms. Ryan holds a BA Hons in Marketing Management from Northumbria University.