Sam Yates is a seasoned professional in sports coaching and customer engagement, currently serving as the Digital Customer Engagement Lead at The Football Association since February 2018, where responsibilities include supporting the implementation of technology in grassroots football. In addition to this role, Sam has been the Head of Goalkeeping at Chorley Women FC since March 2021. Previous experience includes roles as an Academy Coach at the Abu Hanifah Foundation, a Football Referee with Lancashire Football Association, and a Referee Development Officer with LANCASHIRE FOOTBALL ASSOCIATION LIMITED, focusing on IT training and referee development. Sam also has a background in goalkeeper coaching and has held various coaching and leadership positions in multiple organizations, including MTP Football and FA Tesco Skills. Educationally, Sam holds a Bachelor of Arts with Honours in Sports Coaching Practice from the University of Lancashire.
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