The Football Association
Sujit Jasani serves as the Marketing & Communications Lead for UK & Ireland 2028 Limited, focusing on the UEFA Men’s European Championship. In addition, Sujit plays a significant role at The Football Association, leading partnership-wide marketing and communications for UEFA EURO 2028 UK & Ireland following a successful bid campaign. As the Founder and Director of Fortius Sports, a consultancy in sports and entertainment, Sujit offers strategic and marketing services to various stakeholders in the sports industry. Previously, Sujit held the position of Managing Director at Vero Communications, where comprehensive communication strategies were developed for leading sports organizations and events. Additional experience includes advisory roles at the Women's Sports Group and positions at All About Brands, Pitch Marketing Group, and Burson-Marsteller. Sujit holds a BA in Philosophy from Durham University.
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The Football Association
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The Football Association (FA) was founded in 1863 as the governing body of the game in England. The FA is responsible for overseeing, promoting and developing English football at all levels, from grassroots through to the professional game.