theFGroup is a vertically integrated regenerative design platform operating across strategy, architecture and neo-artisan production.

theFGroup operates through:

– theF*Money — Strategic Brand Architecture
– Last Human — Regenerative Architecture & Digital Construction
– XIGARRA — Neo-Artisan Design & Architectural Production 

Based in Baja California Sur, Mexico, and operating internationally, the group develops design-led systems for hospitality, cultural and spatial projects.

Through specialized verticals, we integrate brand architecture, regenerative construction and scalable material innovation under one unified strategic framework.

Together, we design integrated environments — from concept to material execution.

theFGroup

Javier Medina Martín

This department oversees the strategic direction and overall management of the organization.

theFGroup

Org chart

Teams

Executive Leadership

Offices

theFGroup

Org chart

Teams

Executive Leadership

Offices

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