Alyssa Derrick

Alyssa Derrick is a seasoned professional in graphic design and brand strategy, currently serving as a Senior Content & Design Specialist and Visual Brand Strategist at The General® since June 2020. With a strong entrepreneurial spirit, Alyssa also owns The Derrick Co., which focuses on web and brand design for small businesses and personal brands. Prior experience includes roles such as Marketing Manager at Austin Lane Technologies, Inc., where leadership in the Marketing Department was key, and various positions at Harwood International, Stovall Realtors®, and Abilene Reporter-News, emphasizing brand identity and marketing strategies. Alyssa holds a Bachelor of Arts (B.F.A.) in Graphic Design from Hardin-Simmons University.