Mary Strength

Director, User Experience & Brand Strategy at The General Insurance

Mary Strength has a diverse work experience in the fields of user experience (UX), brand strategy, and design. Mary currently holds the position of Director of User Experience & Brand Strategy at The General®, which they have been in since October 2020. Prior to this role, they worked as a Manager of User Experience & Brand Strategy at the same company from November 2018 to October 2020. Mary also served as a Senior UX/UI Designer from February 2018 to November 2018, and as a UX/UI Designer from December 2016 to February 2018 at The General®.

Before joining The General®, Mary worked as a Creative Director and UX & Interaction Designer at Mary Rolandelli Design from May 2012 to December 2016. Mary also held positions as a Senior UX/UI Designer and Front End Developer at Weichert, Realtors from September 2015 to September 2016, and as a Senior UX/UI Designer and Full Stack Developer at The FORT Group from May 2012 to September 2015.

Earlier in their career, Mary worked as a Project Manager & Creative Strategist at Humankind SEO from October 2008 to May 2012, and at Virtual Sciences LLC from January 2007 to August 2008. Mary began their career as a Marketing Intern at Rothstein Kass from May 2006 to December 2006.

Mary Strength completed their Bachelor of Fine Arts (BFA) degree in Graphic Design / Computer Graphics at Fairleigh Dickinson University from 2005 to 2007. In 2020, they obtained a certificate in Business Analytics from Harvard Business School Online. In addition to their formal education, Mary has obtained various certifications, including the Section4 Completion Badge for Financial Fluency, Section4 Certified Storytelling, Section4 Certified Viral Growth, and Section4 Certified Brand Strategist from Section4. Mary also holds a Nielsen Norman Group UX Certificate with a specialization in UX Management, as well as certifications in Emotional Design Psychology and Psychology for Digital Behavior Change from AlterSpark - Digital Psychology Training & Consulting.

Links

Previous companies

Weichert, Realtors logo

Timeline

  • Director, User Experience & Brand Strategy

    October, 2020 - present

  • Manager User Experience Brand Strategy

    November, 2018

  • Sr UX UI Designer

    February, 2018

  • UX UI Designer

    December, 2016

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