Rob Meikle

Vp, Customer Retention & Data Analytics/science & Revenue at The General Insurance

Rob Meikle started their career at PwC as an Associate in Assurance and Business Advisory Services. Rob then worked at EY as a Senior Associate in Assurance and Advisory Business Services, where they primarily focused on financial statement audits in the healthcare industry. Meikle joined Asurion in 2006 and held various roles, including Manager of External Reporting, Senior Manager of Corporate FP&A, and Senior Manager of Accounting for the retail supply chain. Their responsibilities at Asurion included financial reporting, forecasting, and managing finance operations. In 2014, Meikle joined The General® as the Director of Financial Planning and Analysis, and eventually served as the AVP of Strategy & Finance before becoming the Head of Finance, Strategy, & Accounting, their current role. At The General®, Meikle directs financial planning, budgeting, forecasting, and internal financial reporting functions. Rob also provides decision support to senior management through financial modeling and analyses.

Rob Meikle holds a Master's degree in Professional Accountancy from Brigham Young University. Rob also has a Bachelor's degree in Accounting from the same institution. In addition to their degrees, Rob has obtained the certification of Certified Public Accountant.

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