Chris Mike is a seasoned sports sponsorship, marketing, and analytics executive with over 30 years of experience in the industry. Currently serving as the Commercial Lead at Hive, Chris leverages expertise in sports marketing and digital media to drive business growth through AI solutions. Previously, Chris held key leadership roles at renowned organizations such as Electronic Arts, Nike Golf, and Konami of America, contributing significantly to their marketing strategies and business development efforts. Chris's comprehensive background encompasses a mix of digital innovation, strategic account management, and sports analytics, positioning them as a leader in transforming how companies engage with fans and media. Chris earned a Bachelor of Science in Business Administration and Management from Oregon State University.
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