Lauren I. is a creative director and brand voice consultant with extensive experience in developing and executing innovative projects across various industries, including fashion, beauty, and lifestyle. Currently, Lauren serves as the Brand Vision & Voice Consultant and Creative Director at HOW SHOULD I FEEL? and thelab, respectively. Previously, Lauren held prominent roles at Vogue, Starbucks, and UncommonGoods, where they shaped brand narratives and led successful marketing campaigns. Lauren's educational background includes an M.F.A. in Creative Writing from the University of Massachusetts and a B.A. in English, Linguistics, and Speech from the University of Mary Washington.
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